Make Sure Your Website is Mobile Ready or Get Left in the Marketing Dust

November 27, 2013 Website Design

One aspect of every web design job that we take on here at Buffalo Website Design is to build sites that leverage Google’s algorithm to position our clients at the top of the search engine results pages – also known as SERPs. In that process we often discuss with our clients the importance of not having duplicate content – whether its website content or lack of canonicalization. While your company may think it’s being technically progressive for creating a mobile website it may be causing your page rank to plummet and undermining your website’s optimization.

About the same time that responsive website design was debuting – the team at Buffalo Website Design was tinkering with designing websites around various device experiences. With a little scripting we were able to expose users to top-level content – which we thought was absolutely genius but eventually responsive design wins the day. It continues to produce for our clients as consumers gravitate towards using smart phones as we witnessed this past year when smart phones outsold the desktop computer.

While mobile-specific sites were smart during the markets infancy, search engines such as Google and its algorithm has simply gravitated towards smarter, more responsive designs that present the user with a single content source. For more information about how a responsive web design can benefit your business, call Buffalo Website Design today at (716) 218-9984.