Should Your Website be iPhone Optimized or a Mobile App?

February 25, 2012 Website Design 0 Comments

There’s been a lot of discussion around the office lately regarding responsive website design. If you’ve been following the Buffalo Website Design blog for some time now – you may also know that our website design has morphed into developing ‘channels’ for various devices, or somewhat of a hybrid of including various experiences in one design.
Recently the question was posed – what’s the difference between a website design optimized for a smart phone and a mobile app.
The answer is simple really – a mobile app is a singular specific experience opposed to a website that is traditionally a desktop experience that’s shoehorned into a mobile format.
We’ve already begun work on not just optimizing our web experience for smart phones, but delivering the appropriate part of the experience based on your device. So – in a way, it’s taking optimization a step further without completely selling out and accepting ‘responsive design’ as the be all, end all.