Why Your Website Designer Should Consider Micromoments?
The web as a marketing tool has been around for about 5 years now. Website designers, who were once followers because of their employers commitment to producing traditional marketing, have been driving the website market for at least the past 15 years. There have been phases – first our website design was simply aesthetic, then came the engaging phase, then a rebellious phase of large background images and an emphasis on video. We’ve recently seen a golden era where several disciplines converged to lift websites to a level of effectiveness in business not seen since the computer itself.
We’re in a new phase now – at a time when the common, everyday website is about to celebrate it’s 20th anniversary. As consumers become more and more savvy to interfaces and user-experience, website designers will one day be judged on their ability to manage micromoments. That moment when a consumer that is interacting with technology is given a reason to pause – rather than chase the cheese. It’s an obstacle, or awkward pause in a conversation that allows a person to walk away or change the subject.
Every website design should have a goal and every website designer should consider how the average consumer will achieve that goal. What are the obstacles that stand in the way? Where will the user experience these micromoments? How will they overcome feelings of being lead down a rabbit hole.
It’s simply not enough anymore to know how to code a website. Or how to design a website. That is, oh so ten years ago. Website Designers must accept the fact that we now have to understand human-computer interaction and the methodologies used to create results-driven web-based marketing tools.