What is UX Design and How It Applies to Form Creation
The difference between the hobbyist designer and the professional design is that the professional is called upping to create user-experiences for the web. How the user interacts with a website, how they navigate, where they gravitate – UX has become one of the most important topics since the emergence of content as king of media.
The objective is to create the straightest path to move your users from ordinary window-shoppers to repeat customers. We’ll use the conversion form – a good indication that you’re dealing with a professional, conversion forms are often referred to a sign-up form – but these forms do so much more than send email blasts. They’re meant to create customer databases for the client to engage consumers – often times with a CRM (customer retention manager) and convert them into loyal customers.
- Narrow Your Expectations
Conversion forms that require an exuberant amount of required information spike user frustration. Studies have shown that registrations spike with a proportional amount of information required in relation to the perceived value of the purchase. For example – user anticipate lengthy forms for auto loans, not flower shop newsletters. Requesting a name, and email is very reasonable.
- Respond as Expected
By now, certain expectations with client interaction have been established and users expect certain responses. Keep it simple. Consider the ability of your users to tab through your form without interacting with a mouse. This feature has become the norm and without it your audience may become annoyed and eject.
- Passive Interfaces are Welcoming
The default browser input field has generally been somewhat standard but the large, spacious inputs that have become increasingly popular with web 2.0 design is inviting and highly effective.