Top Ten Reasons Website Projects Fail: Part Four – Absent Descision-Maker
Now that we’ve identified a key point of contact for your website design project – one who is familiar with content and is responsible for answering questions – but one question remains. Does this person have the authority to make those tough decisions?
If not – you website project may stall until someone with the proper authority is brought up to speed on the process and can make the informed decision.
Whomever is responsible for sales should have identified the key decision-maker and communicated that person’s details however, things can go pear-shaped quickly without asking the right questions up front. It may seem a little awkward for a moment – but that single moment can end up saving your website design process weeks or months of time waiting for resolution.