Why Using Spell Chcek is Overated in Website Design

First impressions matter and if you’re the type to misspell the name of the company you want to work for and think it’s no big deal, or show up for the interview wearing flip-flops and 4-day old chin stubble – well, there’s a lot of designers just dying to work with you – most of which are advertising on Craigslist and can build your site for the low low price of $99. (Just make sure they’re not serial killers first.)

Here’s a list of design-related issues that can kill your first impression.


  1. Bad domain name.
    We see this a lot. Take a moment, think like a perv and ask yourself if kidexchange.com is a good domain name. See the problem?
  2. Mixed Messages.
    Your website should be able to boil down the big idea into one singular message that invites people to learn more.
  3.  A Clear Call-to-Action
    What is it that you want your customers to do next? Sign-up for a newsletter, call a 800 number.
  4. Boring Design
    I’m going to go out on a limb and say if your site is using the typeface Times Roman at all – you might have a design issue.
  5. Slow Loading Pages
    That clever Flash animation might be have some keen message but if it takes more than 7 seconds to load, and get to the point – you’ve probably lost your audience. Besides, Flash is dead. Adobe doesn’t even support it, so neither should you.