Don’t Mistake Social Media for a SEO Strategy

February 23, 2012 Website Design 0 Comments

The latest career trend in website design and development is the Social Media guru. In the past few years, I’ve had the opportunity to work in several agencies and one thing that was always certain was the buzz that social media gurus generated. Looking back – that was about the buzz they generated.
Seems very strange how fast agencies jumped on this social media bandwagon – but what’s even scarier is how many agencies mistakenly thought that a social media strategy could be a search engine optimization strategy.

One agency I worked for, explained it to me like this. Social media is like a hot air balloon and the more back links from Facebook and Twitter, the higher your website would be lifted. Sounded good at the time but when you look at the success of Buffalo Website Design – it has nothing to do with social media.

As a matter of fact – none of the social media icons on Buffalo Website Design actually link to social media. The secret is – all of the links from Facebook and Twitter are ‘no follow’ – so if you’ve been waiting for a good reason to fire your social media guru, go ahead now.