Why Your Marketing Plan Should Include SEO – Part 2
Compare your website design strategy with the cost of designing, printing and distributing brochures, direct mail or print ads and your talking about a huge savings. Now consider the impact – if your website ranks #1 it means that your website is getting more than 50% of click-throughs. Any idea what a direct mail piece response is? It’s less than 1%.
When our customers at Buffalo Website Design follow our plan for designing, marketing and promoting their sites – more than 70% will see their sites rank in the top five within the first 120-days. It’s hard to argue with the numbers but the reality is that most marketing people are obsessed with traditional forms of marketing and advertising – there are simply hundreds of thousands of books on the subject. But SEO – it’s so new, and so misunderstood – but it’s a no-brainer when you find the right team to work with.