What Makes Great Website Design?

January 10, 2012 Website Design 0 Comments

As a website designer – it might come as quite a shock to say that what makes a great website design is not aesthetics or really clean code, or even valid code. What makes a really great website is a simple, clearly defined call to action.

What do you want people to do once they visit your site?

Are you building a customer database? Are you trying to convert prospects into customers? Whatever it is – a great website design should be forthright about what the call to action is. Without a defined call to action – don’t expect people to read your websites entire content and be so intrigued they’ll scan through pages and pages of content inertia to find your call to action.