Designing HTML Email Newsletters

After years of receiving a wide-variety (again, rim shot please) of HTML Newsletters and Emails, the discussion came up as to what standard width should Newsletter and Email design be?

Well, after years and years of graphic design – and all most as many decades in website design – my experience has been to always design for the lowest common denominator. When you look at the range of widths, everything from 900px plus to as narrow as 600px – I’d start with 600px.

Now – with a little bit of ingenuity and creativity – web designers can make 600px layout appear to be larger than life – I mean, after all – that’s what we do right? Take something and make it larger than life.