Using a Creative Brief for Web Development Projects

A Creative Brief should be the keystone document for any website project – it’s a healthy way of outlining and documenting the project in terms that clients are familiar with. It’s a plan, a point of reference – a shoreline – so that when clients find themselves in unfamiliar waters, they have a tangible reference to feel comfortable with. In short, it keeps our clients focused on the goals rather than nitpicking colors.

A creative brief sets the table so that all parties involved understand what the key elements are and can help keep their focus when inevitably things get wonky.

You’ll find that your creative brief will serve more than this purpose – it will be there to defend invoices, decision-making, and ultimately final product.