Creating a Hybrid User-Experience for the Web
There’s been a lot of discussion around the office regarding responsive website design. I hesitate to get on board this soon – there seems to be a lot of question marks. Until the time where I feel more confident in the ability to deliver clean design despite which device is displaying my content – our solution has been to create somewhat of a hybrid website design.
When I say hybrid – I mean that we try to design a site so that visitors with various devices can still have a great user experience.
At some point we even stopped referring to area above 650 pixels as the ‘fold’ and began identifying that space as the ‘tablet’ zone. Inside that tablet zone we’ve managed to include testimonials, a call-to-action, and even a special offer. This tablet zone has no impact on the desktop experience and it’s not as accessible from a mobile standpoint.
Instead, for the mobile crowd, we’ve begun to implement a design process that take full advantage of the sidebar below the ‘tablet zone’. In this area, we repeat ourselves in a slightly different format – similar to how we might re-write content for someone more detailed oriented versus someone who is more visual. Same concept.
By breaking our website design down into device specific areas – you’d be surprised at how little has really changed. Sure, some of the content may seem repetitive – but to most users the experience is similar to changing the delivery, accent, or emphasis.