Are Consumers Using Twitter to Make Buying Decisions?
A recent study conducted by Millward Brown suggests that Twitter users have greater disposable income and buy 21.7% more than non-Twitter users – and that Twitter users shop online 2.6 times more. The study continues to suggest that consumers are using Twitter to learn about a new products and that nearly half of female Twitter users say that Twitter content influenced their buying decision.
“These shoppers on Twitter are also engaged: they’re 160% more likely to stay up-to-date on brand news and promotions, 120% more likely to search for deals and sales and 240% more likely to converse with a brand than retail shoppers on the average social network,” says Angie Ficek, Retail Lead on Twitter’s research team.
While the numbers are staggering when it comes to creating awareness, the study reveals that post-purchase conversations across a variety of markets including consumer electronics, home improvement and apparel.