Why Your Company Logo Sucks – Part 4
By this point you might be feeling pretty good about your choice of graphic designer and maybe the final hurdle is what you can expect from the ‘how will my logo look’ department. Well, we don’t have a crystal ball but we’re here to help to get some insight into the level of quality you should expect.
When it comes to execution there’s a simple trick – the squint test. By squinting – you’re are essentially tuning out the distraction, the noise and focusing on the meat and potatoes of the final piece. Your second option – and something you should request very early on in the process – is the size test. You’re going to want that new logo to look as amazing on a business card as you are as a favicon.
Next week we’ll discuss why you should request a identity standards manual.