Why Your Company Logo Sucks – Part 3
Now that you’ve made contact with some great local graphic design professionals – here’s what to look for.
It’s one thing to have a great portfolio – quite another to show clients how you come to the final result. We have a saying around Buffalo Website Design – simple is better than better. If we can communicate the same message using 3 words as opposed to 10 words – we are going to do it. Whatever your message, clarity will trump persuasion. Look at your graphic designers’ work and determine if they too can simplify with an economy of words and elements.
Sketches are extremely helpful at determining how your designer thinks – are they organized? Are they relevant? Are they just doodles?
Next week we’re going to cover how to spot a designer with great execution.