Why Your Company Logo Sucks – Part 2
Your choice of graphic designer is crucial when it comes to your logo project. It’s simply not enough to have designed logos – but to understand the process and have the ability to articulate how a logo is created. The idea here is that your logo should have some legs – it’s not something that you simply change every 18 months like a Dell lap top because it doesn’t pop for you anymore.
A great place to start is by looking at your designers sketches – are they creating mood boards, identifying audiences, talking about color psychology, typography? Or are they just talking about their feelings? This is where most working relationships go bad – rather than being client-focused, designers have a tendency to get a little emotional. Not good and put that to bed early or you’ll be scoping out various coffee shops to find out where your AWOL designer is hiding when they miss a few deadlines.
Next week, we’re going to talk about how looking at a designers sketchbook will give you some insight into their mind.