Why Buffalo Small Business Should Consider Mobile Web Design?

June 30, 2014 Website Design

A few years back, before I was a website design and working for Western new York’s largest privately-owned advertising agency – I had an opportunity to visit my cousins across the pond in jolly ole England. I had two weeks to cover the entire country and each morning I would wake up at 5:00 am and walk to the train station.

One morning my uncle stopped me and asked where I was off to. On that particular day it was Salisbury, a tiny town near Stonehenge. “Stonehenge?” my uncle replied. “Pile of rocks!” he said. Stonehenge is by far the most popular rock-formation in the UK but did you know that there are actually 900 other rock formations just like it? It’s true. But what does that have to do with web design?

Well, Buffalo small business should be taking advantage of the millions of tourists that arrive at their airports and bridges to behold the glory of Niagara Falls. An attraction that should be a painful reminder that one side of the Falls has embraced change while the other is quite content on living with its past glory days. For all the years that I lived along the Niagara River in Lewiston, New York – I never once rode on the Maid of the Mist, or visited the Cave of the Winds. I can imagine the old-timers in my family saying ‘It’s just a ditch’ referring to the Niagara River.

New tourist attractions are popping up on the American-side of Niagara and leveraging the web to draw visitors. Think about all those people using their smart phones to take photos of their vacations – and they’re one Google search away from your business. All you have to do is understand what those prospective customers are looking for and give it to them. But don’t just take my word for it – here’s are the numbers to support it.

163.9 million Americans own a smart phone. in four years that number is expected to top 220 million Americans. 12 million people are expected to visit Niagara Falls this year – which means that more than half, or roughly 6.5 million will have smart phones. Is your business taking advantage of that? Is your small business website prepared to meet the needs of that many hungry customers, who want to buy souvenirs to preserve their memory, or find fun activities while their visiting?

For more information about how Buffalo Website Design can build a smart-phone compatible website that drives business with tourists please call us today at (716) 218-9984.