5 Ways Your Website Is Hurting Your Business – Part 6
Lack of Performance/Appearance Balance
Let’s face it – having a great looking website is only have the battle. Imagine, having a salesperson on your staff that couldn’t close the deal. Sure, he or she looked the part but simply didn’t know how to handle objections, manage the sales cycle or just flat out ask for that business.
Your website could be hurting your business in the very same way. It’s probably a very good exercise – to think of your website design as a silent salesperson who is constantly generating leads and handling objections. We’ve talked at great length about the return on investment a website can be in contrast to having a salesperson on your team.
Let’s think about the effectiveness of that digital salesperson. Without the user-experience, functionality and conversion – your website is simply sitting there doing nothing while you spend money promoting it with dead marketing techniques.
Do some user-testing to help determine if your website is actually working for you and holding your business back from success. Or feel free to call Buffalo Website Design and arrange a assessment of your websites performance.