5 Ways Your Website Is Hurting Your Business – Part 3

March 13, 2013 Website Design

Content Distribution

Last year, one of the most popular articles on Buffalo Website Design was our post about mistaking social media for search engine optimization. We have even heard our competitors boasting about how social media is far more effective and less expensive than search engine optimization.

Nothing could be further from the truth. I believed the social media hype. I designed websites with those tiny social icons. But today, we use those social media icons a little bit differently – we use them to help distribute your content rather simply ‘liking’ it. The results are more meaningful interaction, lower bounce rates and growing interest via Facebook,

Social media does nothing for your website unless your goal is to drive traffic away from your site. Don’t believe me? Next time you link to your website from Facebook – inspect that link and you’ll notice any outbound links from Facebook are ‘no follow’ and not helping your efforts at all.