5 Ways Your Website Is Hurting Your Business – Part 2

March 6, 2013 Website Design

Poor Communication

We have a saying Buffalo Website Design. Clarity trumps persuasion. Back in the day when I was a young designer working in advertising, we were absolutely convinced that our ads were persuasive. We honestly thought that telling the consumer what they wanted would inspire them to do exactly as they were told.

Needless to say, those days are long gone but we’re not shocked to see small business continue these tired trends. It’s as if these tactics have become legendary

Today, when asked to write content – do so in a conversational tone that engages not just any audience, but the six types of consumers that make up that audience. With that approach we’ve seen an increasing amount of time being spent on each page, lower bounce rates and higher conversions.

Having bad content on your website is going to hurt your business – if you’ve made a huge investment on a site and your audience is still getting away without hearing your message, you’re chipping away at the incredible ROI a website can deliver – if your website is designed properly.