10 Reasons Why Your Website Went to Hell: Part Nine – Page Rank Drain
Prior to the enlightenment age on the world wide web, linking to other websites was a courteous and thoughtful thing to do – especially if those websites reciprocated. Once the Google came along – it’s algorithm destroyed this practice altogether. Creating links out of your site doesn’t please the Google and in return Google will decrease your page rank. Make your peace with the idea that outbound links are good for your website – your page rank will be awarded to others.